For nonprofits working on important issues, tv and movies stories are golden opportunities to engage their audiences and drive real action for change. AndACTION, a brand new web-based platform, was recently launched to help your organization do just that.

AndACTION gets advance details on stories from studios, content creators and filmmakers, and it scours entertainment industry trade publications to gather even more information on storylines in upcoming films and TV shows. All this intel is translated into a curated, organized database where you can enter your issue area (e.g., homelessness, health care, environment) and immediately find upcoming TV shows or films that touch on that subject.

The storyline database is available to anyone, and you can sign up for alerts delivered directly to your inbox. The site also features examples of groups that have already used AndACTION to leverage on-screen stories for on-the-ground impact. (Be sure to check out how The Ocean Conservancy cleverly tied into the latest season of “Game of Thrones.”) There are bound to be more golden opportunities on big and small screens this fall, so visit AndACTION.org soon and let Hollywood help you tell your story.

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