Marketing and Public Relations

frank: Support for Public Interest Communications

By | Marketing and Public Relations

frank is a community of movement builders and changemakers who use strategic communications to drive positive social, institutional and behavioral change. At their gathering and on their website, they provide fresh research, insights and news to inform and drive the field of public interest communications.

Online community original content includes

  • frankology — summaries of recent peer-reviewed research from multiple disciplines
  • finds — a collection of headlines and links to great content from the interwebs and
  • speak frankly — a blog that features insights from practitioners in the field.

This community is made up of strategists, researchers, artists, journalists, students, activists and more. From corporate advocacy to the research lab, to the grassroots on the street activist, the frank community believes in using evidence-based strategies to drive social change.


By | Marketing and Public Relations

For nonprofits working on important issues, tv and movies stories are golden opportunities to engage their audiences and drive real action for change. AndACTION, a brand new web-based platform, was recently launched to help your organization do just that.

AndACTION gets advance details on stories from studios, content creators and filmmakers, and it scours entertainment industry trade publications to gather even more information on storylines in upcoming films and TV shows. All this intel is translated into a curated, organized database where you can enter your issue area (e.g., homelessness, health care, environment) and immediately find upcoming TV shows or films that touch on that subject.

The storyline database is available to anyone, and you can sign up for alerts delivered directly to your inbox. The site also features examples of groups that have already used AndACTION to leverage on-screen stories for on-the-ground impact. (Be sure to check out how The Ocean Conservancy cleverly tied into the latest season of “Game of Thrones.”) There are bound to be more golden opportunities on big and small screens this fall, so visit soon and let Hollywood help you tell your story.

The Nonprofit Social Media Decision Guide

By | Marketing and Public Relations

The Nonprofit Social Media Decision Guide aims to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. To help you turn the theoretical into the practical, they’ve included a workbook that lets you apply what you’re learning to your own real-world needs.For this year’s edition, their second update, they’ve added new research on how nonprofit organizations are using social media to meet their missions, and updated their overview of key differences between the channels most often used by nonprofits to reflect their current functionality. They’ve also added sections covering new and up-and-coming social media platforms.

From tool-by-tool comparisons and strategies for success to ways to integrate multiple channels, the guide is built upon extensive research, interviews with experts and other users, and their own broad experience. They’ve also included case studies of organizations successfully using social media for different purposes.

5 Top Online Survey Tools for Nonprofits

By | Marketing and Public Relations

Socialbrite staff member Jessica Haswell took a look at the five of the best survey tools on the market that can help nonprofits and other organizations get to know your users’ opinions and keep funders happy. All of these tools do more than just conduct a simple survey.

What might some of these survey tools cost you? Google is free, but beyond that most of these services offer 10 projects with 100 responses for free, unlimited surveys with 1,000 responses for about $200 per year and more advanced packages for more than $200 per month, depending on your organization’s needs. Most of the tools offer discounts of 25 to 50 percent for nonproftis or educational organizations, so make sure to check before you pony up.

Digital S.M.A.R.T.S.: A Guide for Nonprofits

By | Marketing and Public Relations

Whether you’re building from the ground up or just searching for tips on taking your digital outreach to the next level, this collection of handouts will help you effectively divide your time across the most important digital platforms and create a comprehensive and integrated digital strategy. Digital S.M.A.R.T.S. gives you the tips and tricks you need to expand your reach and engage with your target audiences online using Specific, Measurable, Attainable, Realistic, Time-bound and Strategic objectives.

Get your free copy here.

The Charity Social Media Toolkit

By | Marketing and Public Relations

Social media is evolving by the week and for charities it can be hard to keep up with the dazzling new platforms while remaining effective. The good news is that there are some fundamental elements to success that are unlikely to change such as understanding your audience, setting your goals and defining your strategy. There are many guides to digital and social media. From Dummies guides to video tutorials, it’s all out there. With the Charity Social Media Toolkit, we wanted to provide a grounding not just in fundamentals and tactics but also to share inspirational case studies from across the not for profit sector – without mentioning the Ice Bucket Challenge…

We wrote this guide for everyone, from all-hands-on-deck small charity workers to experienced digital managers in need of inspiration. Most of all, we want you to finish reading this guide bursting with ideas, strategies and tactics for your organization.  Get started here.