Are you struggling to get the word out about your nonprofit organization? Even the most deserving of nonprofits have difficulty capturing the attention of consumers. By following a few selected marketing strategies, you can boost your bottom line and keep your nonprofit running. Make the most out of your available funds with targeted nonprofit marketing strategies.
Learn how to find photos online and know when you can legally use them for your own purposes
There are plenty of images online that your organization or charity can use, but how do you find the best ones for your website, newsletter, or annual report? And how do you know if you need permission to use the images you find? Learn the basics on sourcing and utilizing good images here.
Tools, Tips, and Inspiration for Nonprofit Storytellers
Stories Worth Telling: A Guide to Strategic and Sustainable Nonprofit Storytelling is a comprehensive resource aimed specifically at small nonprofit organizations. Explore their storytelling toolkit, their workshop series, tutorials and other resources.
Hatch for Good, is a website that helps you to craft stories, ensure they serve your strategic goals and measure their impact. It features a wealth of articles from experts that can inspire you to tell stories in new ways. The website is built by Hattaway Communications with support from the Rockefeller Foundation.
From “how-to” videos to quizzes and guides, these resources cover messaging, branding, strategy/tactics and marketing for both small and large nonprofits to help them build their capacity and advance their cause.
You will find practical information in virtually every area of communications — from how to develop and budget a communications plan to what tools you need to help raise awareness and funds. Content is based on findings from national surveys of what nonprofits want in the area of communications.