Philanthropy News Digest || Shalina Omar
When it comes to charitable giving, the heart rules the head. That’s what four researchers have found in a joint study on altruism and giving coming out of the London Business School, NYU Stern School of Business, the University of Chicago Booth School of Business, and the University of Pennsylvania. The studies show that people will still choose more personally gratifying charities to donate to over more effective ones. The researchers found that this pattern was only disrupted in two situations: if the donor occupied some role of responsibility, such as being responsible for allocating official funds, or if the donor was choosing between charities that supported the same cause.