Social media is evolving by the week and for charities it can be hard to keep up with the dazzling new platforms while remaining effective. The good news is that there are some fundamental elements to success that are unlikely to change such as understanding your audience, setting your goals and defining your strategy. There are many guides to digital and social media. From Dummies guides to video tutorials, it’s all out there. With the Charity Social Media Toolkit, we wanted to provide a grounding not just in fundamentals and tactics but also to share inspirational case studies from across the not for profit sector – without mentioning the Ice Bucket Challenge…
We wrote this guide for everyone, from all-hands-on-deck small charity workers to experienced digital managers in need of inspiration. Most of all, we want you to finish reading this guide bursting with ideas, strategies and tactics for your organization. Get started here.
