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Mindful Messaging: Using behavioral science insights to reach your audience

Kristen Grimm, president at Spitfire Strategies, recently released a new report called “Mindful Messaging,” demonstrating how communicators can use behavioral science insights on values, worldviews, and identity in their messaging.

In this guide she walks you through:

  • Getting to know your audiences better by looking at six psychographic categories;
  • Understanding what’s at play in people’s minds and anticipating responses to strengthen messaging efforts;
  • Creating a game plan by deciding which audience insights to weave into messaging; and
  • Getting inspired by others efforts to put Mindful Messaging into practice.