Kristen Grimm, president at Spitfire Strategies, recently released a new report called “Mindful Messaging,” demonstrating how communicators can use behavioral science insights on values, worldviews, and identity in their messaging.
In this guide she walks you through:
- Getting to know your audiences better by looking at six psychographic categories;
- Understanding what’s at play in people’s minds and anticipating responses to strengthen messaging efforts;
- Creating a game plan by deciding which audience insights to weave into messaging; and
- Getting inspired by others efforts to put Mindful Messaging into practice.