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Nonprofit Email Open Rates Rise Nearly 5% In 2019: Report

CMO Network

Nonprofits’ email open rates rose nearly 5% in 2019, a stark contrast to a slight decrease in worldwide email open rates, according to a new study.

With an average open rate of 25.20%, nonprofits trailed only government organizations (30.50%) in a benchmark report released by email marketing software provider CampaignMonitor.


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