The Nonprofit Social Media Decision Guide aims to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. To help you turn the theoretical into the practical, they’ve included a workbook that lets you apply what you’re learning to your own real-world needs.For this year’s edition, their second update, they’ve added new research on how nonprofit organizations are using social media to meet their missions, and updated their overview of key differences between the channels most often used by nonprofits to reflect their current functionality. They’ve also added sections covering new and up-and-coming social media platforms.
From tool-by-tool comparisons and strategies for success to ways to integrate multiple channels, the guide is built upon extensive research, interviews with experts and other users, and their own broad experience. They’ve also included case studies of organizations successfully using social media for different purposes.