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The Donor Engagement Cycle

By January 16, 2018 No Comments

Recognizing where the donor is in their giving cycle.  This is the beginning of the year, the calm before the storm, the best time to learn how your donors give when they give, and what are the best ways to engage them during the year.

On average, it takes at least 7 touches, before a solicitation, to ensure a notable gift.  This is the time of year to plan how to systematically create methods of conversation and events in order to create a true connection with your organization.  It is also the time of year to establish what metrics will lead to success and board approval throughout the year.