Who Knows More Than YOU?

Who Knows More Than YOU?

By Dawn Moore, Moore Development Strategies

Does anyone really know what tomorrow will bring in “normal” times? As we begin another month sheltered in place, two things are certain, the reality of uncertainty and, in our lifetime, nobody has firsthand experience in navigating a global pandemic.

You have likely read many articles, participated in countless Zoom meetings, listened to endless webinars, and now find yourself in information overload. These well intended resources bring us together and provide guidance, however, many of us are still left wondering – what now?

As a nonprofit professional in California, you are 1 in 14 people who help sustain this vital community and
economic sector. So, I ask you… what do you know?

  • You know your organization’s mission, programs and constituents.
  • You know the faces of those who benefit from your organization’s efforts.
  • You know the amazing staff and supporters who make your work possible.
  • You know what project or activity continues to circulate on your “to-do” list, if only you had time.
  • You know connectiveness and relationships build and sustain community.
  • You know we are all going through the same storm, albeit in different boats. Some are barely
    floating in leaky rafts and others are riding out the waves in motorized vessels.
  • Most of all, you know nonprofit work is challenging in the best of times.

You also know… you continue to show up!

As you revisit what you already know, trust your instincts, believe in yourself and embrace the elephant in YOUR room.

  • Have all the webinars and “what you need to know” articles been helpful? Have you put any ideas
    into action? Or are you still looking for the “secret sauce?”
  • Where does your organization’s mission fall on the COVID-19 continuum – life-sustaining or nonlife sustaining? Are you communicating with your constituents what you already know?
  • Have you considered this as an opportunity to revisit your “to-do” list of those ever-elusive
    projects or activities?
  • Are you practicing patience with yourself when one moment you are feeling productive and the
    next unproductive, scared, or uncertain? Are you spending time on the path of least resistance?
    Or pushing yourself out of your comfort zone?
  • Have you considered when this storm passes, and it will, how the nonprofit sector and specifically
    your organization will have reminded our country of its critical value in providing vital services and
    community benefits – many of which we have taken for granted?

Keep showing up… you got this!


As a donor, volunteer and fund development professional, Dawn Moore has 25 years experience in serving clients’ organizational and fund development needs. She is a member of the Nonprofit Consultants Network.

The Nonprofit Consultants Network is a collaboration of consultants who serve nonprofit organizations in the Sacramento region by convening, engaging, and inspiring them in professional development and growth. You can access a directory of local consultants who are ready to support organizations during the COVID-19 crisis here.


Sublime Digital Marketing Group


About Ken

Ken Henderson is a seasoned entrepreneur and digital marketing professional, presently serving as the CEO of Sublime Digital Marketing Group, a respected marketing agency located in Rancho Cordova, California.


Boasting over two decades of industry experience, Ken has cultivated expertise in numerous facets of digital marketing, such as website design, Search Engine Optimization (SEO), copywriting, communication, CRM systems, and advertising on platforms like Facebook and Google. As a certified Google Partner and Zoho Partner, Ken’s knowledge is both extensive and cutting-edge.


Alongside his marketing abilities, Ken has delved into automation and artificial intelligence applications, integrating them into his collaborations with businesses and non-profits. His work with a wide array of clients, including non-profits, law firms, property managers, political campaigns, private schools, and small to medium businesses, has aided them in achieving their marketing goals.


Beyond his business accomplishments, Ken is an active community leader. He sits on the board of the Rancho Cordova Chamber of Commerce, contributing to the shaping of the region’s economic outlook, and is also a special advisor to MLK365, a group dedicated to making positive impact in communities. Moreover, he is a graduate of the prestigious Rancho Cordova Leadership Program and also a Certified GENEIUS, attesting to his remarkable leadership qualities.


Ken’s speaking engagements provide valuable insights into digital marketing, automation, and artificial intelligence and creative finance for businesses. His goal is to encourage others to embrace innovative marketing strategies and utilize technology for business growth.


Social Venture Partners


About Brad

Brad brings over 20 years of executive leadership in both the for-profit and non-profit sector. As a technology entrepreneur, he has helped to launch several enterprise software startups, one of which he led as Co-Founder and Vice President from 2002 through to its exit in 2016. He brings a people-centered style of leadership that leads to healthy organizational culture. He enjoys developing systems, strategy, and structure that set the foundation for organizations to scale and grow. Brad is considered a purpose-driven person and always seeks to “start with why” in everything he gets involved with. 
Beyond the enterprise technology roles he’s held, Brad was also instrumental in launching several community-based social entrepreneurship endeavors. He is the founder of the Orangevale-Fair Oaks Food Bank, Orangevale Food Bank Farm, HART of Orangevale and Fair Oaks, and the Big Day of Service. He also served as President of the Orangevale Chamber of Commerce from 2018-2022 where his impact led to a re-energized business and nonprofit membership community. Under his leadership, the Chamber secured $10M funding from SACOG for Greenback Lane streetscape improvements, 3x membership growth, 5x budget growth, formation of the Orangevale Community Council, and a more vibrant culture throughout the community. Brad currently serves on the boards of several other nonprofit organizations in the Capital Region. 
Brad currently serves as the Executive Director for Social Venture Partners of Sacramento, an organization seeking to build nonprofit connections and capacity by bringing together leaders from the business and nonprofit community. He oversees partnership growth strategy, daily operations, portfolio engagement, and major events such as the annual Fast Pitch social innovation program.
In 2018, Brad and family also launched a 10-acre u-pick flower farm called Heirloom Acres Farm. Thousands of people visit their farm all summerlong for flower u-pick events, and they also host a holiday barn market and have Christmas trees available in December. 
Brad’s superpower and life mission is about bringing people together for a purpose. He believes our community will be stronger when leaders are connected and engaged. 




About Debbie

Debbie is the founder and Executive Director of Health Education Council. Her two primary areas of expertise are cross-sector coalition building and reducing health disparities in diverse low-income communities.




About Michelle

Michelle Odell is the Director of Public Affairs for Kaiser Permanente in South Sacramento, where she oversees all aspects of Public Affairs including community relations, government relations; community health and community benefit planning; and internal and external communications, including media relations.

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Kristi Rolak is Sales Director in Sacramento for One Workplace, a full service commercial interior furnishings company headquartered in Santa Clara and serving greater Sacramento.